The team

About Liam

I started my career in 1999 in Kent and qualified as a Chartered Accountant in 2005.

I became a partner at a large independent practice in Kent in 2011 but my wife and I decided to relocate to Norfolk, joining Steve Pye & Co in 2018. I was made a director in 2020 and bought the business off of Steve Pye in August 2022.

My passion is around providing accounting and tax support and advice to individuals, sole traders, and companies of all shapes and sizes who are looking for an approachable practice where they feel like more than a number and we can get to know them.

I also think it’s important to provide a nice environment for my colleagues to be able to thrive, progress and support clients with autonomy, always knowing I’m here to help and assist when needed.

Strong Knowledge In

Favourite takeaway

Pizza – we’re very lucky in Aylsham to have great pizza on our doorstep

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About Clare

Having started my career in professional services back in 1999, I’ve gained a wealth of knowledge and invaluable experience from working in high-level secretarial roles across both accountancy and legal offices.

I bring that background to the practice, where I oversee the day-to-day administration alongside company secretarial matters. I am highly organised, detail-oriented, and committed to maintaining efficiency across all areas of the business.

I love building great relationships—ensuring that our clients and staff always feel completely welcomed, looked after, and genuinely supported.

Strong Knowledge In

Favourite takeaway

Pizza – the meatier the better!

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About Abbie

Here I work as an Administrator where I manage company secretarial duties, administration, and all social media and events marketing. Having studied administration and Events Management, I enjoy keeping things organised, supporting the team, and creating a welcoming experience for clients.

Outside of work, I love spending time outdoors with my two dogs, and when I’m relaxing, you’ll usually find me curled up with a good book.

Strong Knowledge In

Favourite takeaway

Chinese – Honey Chilli Chicken all day everyday

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About Alison

I am a certified ICB bookkeeper with over 15 years of experience supporting a wide range of businesses. I especially enjoy working closely with clients to find processes and solutions that truly fit their unique needs making the process of getting their bookkeeping completed simple and efficient.

Strong Knowledge In

Favourite takeaway

Not a big fan of takeaways, but I do have a weakness for a nice wood-fired thin crust pizza.

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About Amanda

My career in Accountancy began over 30 years ago, over that time I have gained experience with a variety of different clients and businesses all in different industries. I enjoy speaking with clients and helping them understand their numbers in plain English, trying to avoid unnecessary confusion and stress.

Outside of work my passion is spending time with my Shetland ponies and being outside. I also like reading and films.

Strong Knowledge In

Favourite takeaway

Fish and Chips

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About Britney

I joined Clarity Counts in 2024 and went on to complete my accountancy exams in 2025, qualifying as a Chartered Certified Accountant.

I work closely with individuals, sole traders and limited companies to help them stay organised, compliant and financially informed. I enjoy building strong client relationships and providing practical support to clients on an ongoing basis. I pride myself on being approachable and reliable, and I aim to make the accounting process as straightforward and as stress-free as possible.

Strong Knowledge In

Favourite takeaway

Chinese takeaway – you can’t go wrong with salt and pepper chips.

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About Catherine

I support individuals and business owners with company accounts, tax returns, and management accounts, helping them stay compliant and confident in their financial position. My goal is to take the guesswork out of accounting and tax so clients can focus on their business—or anything they’d rather be doing than thinking about tax.

I pride myself on being organised, approachable, and client-focused, making the process simple, straightforward, and stress-free while helping clients feel informed and in control.

Strong Knowledge In

Favourite takeaway

Thai

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About Charlotte

I have over 15 years of experience in Administration, HR, Training, and Customer Service, with a strong background in process improvement and people management. I love helping businesses stay organised, efficient, and running smoothly.

I joined Clarity Counts in 2024, where I provide business support, company secretarial work, policies and procedures, marketing, and event planning.

Outside of work, you’ll usually find me gardening or out exploring on adventures with my 7-year-old.

Strong Knowledge In

Favourite takeaway

Thai – Everything and anything, as long as there’s coconut rice

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About Danielle

I started my career in 2008 as an apprentice, completing my AAT qualification and a foundation degree with The Chartered Institute of Payroll and since then found my home within VAT and bookkeeping.

I’m a mum of two boys and when I’m out of the office you will find me keeping up with their busy schedules or pottering in the garden / allotment.

Strong skill in

Favourite takeaway

Pizza

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About Diane

I have more than 30 years’ experience in payroll and have worked for some of the region’s largest employers. My background includes extensive experience in payroll software implementation and migration projects, as well as improving payroll efficiency and compliance processes.

I achieved the Chartered Institute of Payroll Professionals Diploma in Payroll Management in 2007.

Strong Knowledge In

Favourite takeaway

Fish and Chips

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About Gemma

Strong Knowledge In

Favourite takeaway

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About Jonathan

I have been working in practice for over 20 years preparing year end accounts, vat returns, and tax returns (corporation tax and personal tax) for a wide range of clients, particularly small and medium sized limited companies but also sole traders, partnerships, and individuals.

Strong Knowledge In

Favourite takeaway

Pizza

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About Karen

I have worked in accountancy for nearly 40 years and, during that time, I’ve built strong and lasting relationships with many of my clients, some have been with me from the very beginning. I enjoy getting to know both my clients and their businesses, which helps me provide a friendly and reliable service.

I work from my home office, giving clients a local space to drop in when needed.

Strong Knowledge In

Favourite takeaway

Thai – I love the delicate spicy flavours

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About Karley

I’ve worked in various areas of finance for the last 20 years and started working in practice in 2019, joining Clarity Counts in Dec 2023. I am AAT qualified and CIMA qualified. I specialise in supporting sole traders and companies by taking the stress out of financial record-keeping.

My goal is to ensure every VAT and CIS deadline is met with precision, leaving my clients free to focus on growing their businesses. I pride myself in being friendly, approachable and reliable – always just a phone call or email away whenever a question arises.

Strong Knowledge In

Favourite takeaway

Chinese takeaway – love the Veggie Chow Mein or Chicken & Veg in Oyster sauce!

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About Kasia

With over 15 years in payroll—including 11 years here at Clarity Counts—I genuinely love talking to people and diving into complex issues to sort out problems for our clients. I pride myself on being the direct, go-to contact for clients, always ready to chat through and quickly resolve any payroll issues.

I look after all things payroll, making sure everyone is paid accurately and on time while keeping the whole process smooth and stress-free for our clients.

Strong Knowledge In

Favourite takeaway

I love Thai food

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About Lauren

I have worked in Finance since I left school in a range of roles from Accounts Assistant to Financial Controller which has led me to my current role as Practice Manager at Clarity Counts.

I am now nearing the end of my ACCA studies and hope to be fully qualified by the end of the year; as well as the sense of achievement for getting this far, I am looking forward to getting my weekends back and free from studying.

I enjoy tackling a range of problems and providing support where I can to help the team, having recently completed a new ERP implementation in my previous role – problem solving was definitely tested.

Strong Knowledge In

Favourite takeaway

Got to be a prawn pad thai

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About Liz

Strong Knowledge In

Favourite takeaway

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About Mark

I have been in Accountancy for over 4 decades and developed a wealth of experience. To support this I have been a member of The Association of Accounting Technicians for many years.

Strong Knowledge In

Favourite takeaway

Fish and chips

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About Mark

As a Client Manager, I oversee the day-to-day running of the accounts and tax team, ensuring smooth operations and efficient workflows across the business. Making sure deadlines are met and standards are maintained. I carry out detailed technical reviews and final quality checks across all client work, ensuring deadlines and compliance obligations are met efficiently and to a high standard. I work closely with a diverse portfolio of clients across a wide range of industries, building strong relationships, understanding their individual needs, and delivering tailored support and
solutions.

I have worked in practice for over 25 years gaining a wealth of experience in all areas of accountancy. I prefer to take a proactive approach to client service, helping clients stay on top of their financial responsibilities, improve processes, and make informed business decisions. I also ensure that work is delivered in a clear and timely manner, maintaining a strong focus on quality and consistency across all engagements.

Strong Knowledge In

Favourite takeaway

Chinese (Specifically chicken balls)

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About Millie

My accountancy journey began in 2019 with Clarity Counts, where I completed my AAT Level 4 qualification.

Since then, I’ve gained valuable experience helping clients navigate their tax affairs with confidence and ease. My main focus is preparing complex sets of accounts and personal tax returns for high-net-worth individuals including medical professionals and extensive EIS investment portfolios. Outside of work, I love travelling – specially when it involves sunshine, a good book, and a chance to properly unwind.

Strong Knowledge In

Favourite takeaway

Nando’s – specifically 4 Peri-Tamer chicken thighs, chips & garlic bread, smothered in medium
garlic sauce!

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